Good article by Skift. It suggests a major shift is about to happen in the group market. Having been on the event planning side and the distribution side to me its pretty clear that the group market is ready for a huge upheaval led by tech innovation.
Since digital meeting space distribution has one dominant player in Cvent, there’s no equivalent alternative for planners to turn to if they’re booking a large event. From the hotel side, this can lead to such a minute conversion rate for sales people that they burn out from their role instead of negotiating rewarding partnerships with planners or associations.
https://skift.com/2019/05/22/events-sector-searches-for-future-at-imex-frankfurt/
